Every question, answered.
If yours is not here, ask it on the call. We would rather tell you the honest answer than lose you to a guess.
Working together
Who is KYR for?
Three kinds of business. Ecommerce brands with real traffic, usually a few hundred orders a month or more, where the funnel is paid ads plus email and SMS. Coaches, consultants and info businesses that sell on a call, where the funnel is paid ads, a VSL, an application, a calendar and a sales team. And agencies or B2B service businesses that want paid traffic turned into qualified sales conversations, where the funnel is the same call funnel built around their case studies.
What does it cost?
Terms are a sales call conversation, because the right build depends on what you already have and what you need. On the call we show you exactly what we would build, what it takes on your side and what the numbers could look like for your business.
How long until my funnel is live?
Fourteen days from the moment we have full access and assets. The popup or first page is live by day three, the first sequence by day seven, and everything else is scheduled before the end of day fourteen. Launch day, it all goes live together.
How much of my time does it take?
A kickoff call, access to your accounts, and recording the scripts we write for you. After that your job is to show up to the calls or ship the orders. We take on the work, that is the point.
Is there a long contract?
We cover the terms on the call, before you commit to anything.
Funnels
Why do you call everything a funnel?
Because every piece of marketing is a path from a stranger to a sale, and every path leaks at the handoffs. An ad is a funnel, a video is a funnel, an email sequence is a funnel. When one team builds them together, the message stays the same from the first click to the closed deal, and the leaks close.
Which funnel do I need?
If you sell physical products, paid ads plus email and SMS. If you sell a service, coaching, an agency offer or a program on a call, a call funnel: paid ads into a VSL, an application, a calendar and a confirmation page, with a sales team on the other end. If your offer needs teaching before it sells, a webinar funnel sits in front of the call.
Do you only build, or do you run it too?
Both. Building is the first fourteen days. Running it is every week after: new creative, page tests, sequence updates and sales conversations reviewed.
Can you work with the pages and tools I already have?
Yes. We audit what exists first and keep what works. Where something is missing or leaking we rebuild it inside the same system.
Paid ads
What does ad management actually include?
Scripts written from your customers' language, editing of the footage you record, the cuts and variations, campaign structure, pixel and conversion events, and weekly testing and scaling decisions. Ads are the main thing we do, and the volume is what moves the numbers.
Do I have to be on camera?
For most info businesses and agencies, yes, because a face sells trust. We script every line and edit the footage, so one session you record gives us weeks of ad creative. For ecommerce, product and customer footage usually does the work.
Do you handle organic content?
No. We build and run paid funnels. The most we do on organic is strategy: what to post so it feeds the paid funnel. Producing and posting the content stays with you.
Email, SMS and sales
What is in the email and SMS build for ecommerce?
The popup, the full flow map across welcome, browse, cart, checkout, post-purchase, replenishment, review request, winback and sunset, buyer and non-buyer variants of each, plus campaigns and SMS from day one.
What does the sales team do?
Setters confirm, qualify and reschedule every booked call. SDRs work the lead list and the people who applied but never booked. Closers take the calls with a structure built from your offer and your transcripts.
How do you make sure booked calls show up?
A confirmation page that tells them to accept the invite and add it to the calendar, breakout videos that answer the questions that cause no-shows, and a pre-call email and SMS sequence. Confirmed calls show up; unconfirmed calls get cancelled so the calendar stays real.
Ready to see what we would build for you?
Apply in two minutes and we map it out on the call.
KYR